As we talk and work with more and more businesses in Aruba and throughout the Caribbean, it has become increasingly clear to us that too many entrepreneurs are trying to do everything themselves, which inevitably means some parts of the business go well while other parts suffer. And one of the things that tends to …
If you’re using social media to help market your business, you’re probably posting content to your Facebook business page. And you probably also pay at least some attention to search engine optimization (SEO) for your business website to make sure people can find it through Google search. But when it comes to spending some of …
Looking for a digital marketing agency that offers Google Street View Trusted in Aruba or the Caribbean? If you want your business to be on the cutting edge of marketing itself online for your business in Aruba and The Caribbean , one venue you should be looking at is Google Street View Trusted (formerly called …
Inbound Marketing for Marketing agencies Some people have been saying that the whole debate about inbound marketing strategies versus outbound marketing is pointless. They point out that it’s not consumers who think in terms of inbound versus outbound, only marketers. They also like to say that truly customer-centric marketing is “media agnostic.” These naysayers do …
Digital Marketing and Inbound marketing today Although it’s been only recently that inbound marketing has become a huge buzzword in the 21st Century and the digital era, the ideas behind it have been kicking around for a surprisingly long time. In fact, it can be traced all the way back to the 1850s when Cyrus …
Why are animation videos for websites such a great marketing tool? Last month we published an article on our blog which showed how, by placing a video on your business website, your online marketing could become 74,285 times more efficient. We also mentioned that your video should create a user experience that cannot be duplicated …
How Casinos in Aruba and the Caribbean can benefit from Digital Marketing If you are trying to attract more customers and increase casino traffic to your location, an SEO and inbound marketing strategy might not be the first thing you would think of. After all, casinos are more of a “local” entertainment facility, and very …
Whey Social Media Marketing Matters for the Legal Profession Social media marketing for the legal profession in Aruba and the World may seem to many to be something of a paradox. Ever since Dick the Butcher exclaimed in Shakespeare’s Henry VI “The first thing we do, let’s kill all the lawyers,” the legal profession has never …
Planning a Web Shop for an eCommerce Business A Few Facts about eCommerce in NL and the world According to the Centraal Bureau voor de Statistiek, eCommerce in the Netherlands is thriving. Four out of five Dutch households with an Internet connection purchased goods or services online last year and, with the volume of online …
Insurance companies in Aruba and around the WORLD need inbound marketing We want to make sure everyone understands how insurance companies need marketing agencies to create inbound marketing to increase sales. According to the inbound marketing software platform Hubspot, people use search engines (Google, Bing, Yahoo etc.) and social media channels more than half the …
How to Use Inbound Marketing for Tax Advice Businesses The Challenges of Marketing a Tax Advice Business There are a significant number of challenges to marketing a tax advice business. Successful outbound marketing (advertising in the press and trade magazines) depends on your advertisement being seen by the right person at the right time, and …
Your Inbound marketing has been a success, but did you know that customer retention boosts inbound marketing success? Now you have a database of happy and satisfied customers who have enjoyed a good experience with your product or service and who are now promoting your business in their social circles through word of mouth marketing. …