Marketing has always been one of the most important aspects of business. After all, you can’t run a business if nobody knows who you are!
Finding a cost-effective marketing strategy for your company is crucial to earning income, growing, and being successful over time. However, over the years marketing has evolved into something much more complex, and arguably more difficult for business owners to manage themselves.
The advancement of technology has absolutely benefited everyone and companies who know how to take advantage of this technology has rapidly increase sales and market share, but for the average business owner, marketing is NOT easier than before!
Advertising in the Past
Before the days of internet-connected devices sitting in the hands of the majority of people around the world, advertising was much different. Physical advertising was much more prevalent with signs, flyers, newspapers, and other tangible media acting as a main source of marketing. Radios and later televisions were another primary medium for marketing, reaching households over longer distances that physical mediums could not.
With fewer advertising channels to manage. This simpler time for marketing was easier to keep up with, you only needed the money to use them adn you were ready to go.
The Problem companies faced with Digital Advertising
With the introduction of the internet, new ways to connect with potential customers – locally, nationally, and internationally – were developed. The advancement led to the saturated of information to the users, increasing the ways how to reach the audience, make it complex to know what marketing channel to use. This is one of the main reasons modern marketing is harder – there are more avenues to cover than ever!
The introduction of different marketing channels like social media, websites, search engines, and multimedia content has segmented audiences in ways that haven’t existed in the past. You need to be on the right apps and websites, optimizing your advertisements so they can be seen, and spending as little as possible to create an effective marketing campaign. For the average business owner, this is a lot to take on – and not paying enough attention to it could drain your marketing dollars and business over time.
While more people than ever can be reached, finding the right people for you is much harder – especially when your budget doesn’t let you throw money everywhere. You also need to engage them and capture their attention while competing against MILLIONS of other local and international online in addition to local competition. Talk about a challenge!
Finding the right balance between different advertising channels and optimizing your performance is crucial to successful marketing, but it’s not easy to do.
If you want to be a successful business, you need to take advantage of the new marketing tools and avenues available rather than fear them. It may be harder than before, but good Marketing still gets results!
In the past you may have been able to stick to just a single TV, radio, or print campaign and still reach your target audience because of a higher concentration of people in each avenue.
With marketing today, it is harder than ever to know where your audience will be, and it’s important that you use multiple avenues to create a successful marketing strategy that can cover all potential mediums.
This can include focusing on social media marketing as well as search engine optimization for the more tech-savvy customers, while including direct mail advertising can help you reach the old-fashioned audience.
Personalize Your Marketing Efforts for Your Target Audience
Due to the countless mediums for reaching customers, being able to narrow your focus to just the most important avenues is essential to making the most out of your marketing budget.
It’s no secret that some forms of advertising work better than others for different demographics such as age or location. For example, if you’re selling to younger audiences and don’t have a web presence or digital marketing in place, you’re going to be missing the mark. Additionally, if you’re a local attraction but aren’t marketing physically in high-traffic tourist areas, you’re missing out on business.
Is marketing today easier than it was in the past? Absolutely not!
However, there are more tools available to businesses to make themselves stand out in the current market. Despite an overwhelming number of marketing avenues to consider, you can be more efficient with your Marketing if you know what you’re doing – or work with someone who does.
JZ Marketing is an international marketing agency with headquarters on Aruba that offers custom-tailored advertising solutions for businesses of all sizes. With specialization in online marketing, they can be the solution to your modern marketing woes thanks to their comprehensive suite of services available.
Social media marketing, website creation, and graphic design work are just some of the services offered that can help you establish a presence online, reach more customers, and earn more business.
Don’t drive yourself crazy trying to keep up with marketing’s evolution – let JZ Marketing put you in a position to succeed in the online age. Get a quote today!