The essential step by step E-Book to Internet Marketing
Traditional Marketing methods are becoming both ineffective and expensive. Therefore it is crucial to understand the importance of Internet Marketing today. But how can Internet Marketing be used to be most effective? What are the steps for successful business results due to an effective internet marketing strategy? If you’re interested in marketing your business online or want to learn more about Internet Marketing step by step, then keep reading!
But first, let us introduce ourselves. We of JZ Marketing are a full Digital Marketing Agency in the Caribbean, with Aruba‘s main location, which offers a la carte and full scope marketing services for small, medium, and large companies. We provide a specialized professional team (the best of their kind) to achieve one single goal: to help our clients achieve their targets and help them grow. We believe in making a positive impact on each of our clients’ businesses, helping them achieve growth, improving their branding and perception, and finding the right direction and approach. We also believe that it is essential to help each other in order to grow. So, check out and download our free ebook where we will help and guide you step by step with achieving a successful internet marketing strategy.
Let people find you online!
You can’t run a business if nobody knows who you are, so let people find you. If you want people to find you, then keywords are it. A keyword is a word or phrase that a person uses to gather information on a topic online. People can enter keywords into search engines like google or social media sites. Optimizing your website and social media profiles around keywords relevant to your business and that consumers are using to find you online is how you take advantage of this strategy.
Firstly, make sure you create a list of 3-5 keywords relevant to your business. The keywords you choose should be base on difficulty and relevance. It is key for small or medium businesses to choose less competitive keywords, try more specific keywords related to your business rather than general words. The greater the volume of searches on a keyword, the more competitive it is.
Aim to be on the first page!
After choosing your keywords, you have to increase your website’s chances of ranking for those keywords. This is possible with search engine optimization (SEO). You have to aim to be on the first page or in the first few results pages for your keywords so that you can get found through search engines. Search is one of the main ways in which people discover content online. Therefore ranking higher in search engines can lead to an increase in traffic to your website. You can find out how well optimized your website is by running it through Hubspot’s free tool, marketing grader. With marketing grader, you can analyze your entire marketing, and it will provide you with an overall score between 0 and 100. Besides this, you will receive a report that includes ideas on boosting conversions and strengthening your entire marketing program.
Get more people to know you by blogging!
After analyzing and developing a better overview of your business’ keywords and optimizing your website for search engines, you have to attract more visitors. To get people to know you and attract more visitors, you can make blog posts on your website or create other content like ebooks and webinars. These are powerful ways to drive the right people to your business online.
A good business blog consists of:
- A compelling article title
- Well written and formatted text
- Adding multimedia content
- Adding links
Your blog must have a purpose. What are you trying to educate your industry and potential customers? Try answering questions asked by prospective new customers.
Social media is the key to connections!
Social media provides a platform for direct communication between your customers, prospects, and employees. It is a key to connections with your target group, a driver of content distribution, and generates brand visibility online. Make sure to have Marketing analytics to measure the real success of your social media efforts. You can use different social media platforms like Facebook, Instagram, Twitter, or even Linkedin. Facebook has become a significant player in the social media industry. It is a powerful platform for building a community and word of mouth.
Increase revenue and sales!
By launching your blog, optimizing your website to be found, and participating in and promoting your content via social media, you start generating traffic to your website. This doesn’t mean that this traffic leads to more customers or sales, so what can you do? Focus on conversions!
Core elements of the conversion process are offers, call-to-action, and landing pages. These are crucial in this process, but also it is essential to measure and experiment continually. To determine which elements are the best to help you achieve your goals, measurement, and testing is needed. Try using a different element every month, and with analytics reports, you will be able to have a better overview of what element best suits you.
If you want to learn more about internet marketing and have a more in-depth overview of the steps needed for a successful online marketing strategy, check out and download our free ebook about a guide to internet marketing and its step-by-step essentials. Or better don’t drive yourself crazy trying to keep up with marketing’s evolution and let JZMarketing put you in a position to succeed in the online age.