Caribbean Businesses Need Professional Marketing Strategy Assistance

As we talk and work with more and more businesses in Aruba and throughout the Caribbean, it has become increasingly clear to us that too many entrepreneurs are trying to do everything themselves, which inevitably means some parts of the business go well while other parts suffer. And one of the things that tends to …


Google versus Facebook for Online Marketing – JZ Marketing

If you’re using social media to help market your business, you’re probably posting content to your Facebook business page. And you probably also pay at least some attention to search engine optimization (SEO) for your business website to make sure people can find it through Google search. But when it comes to spending some of …


Video Production and Graphic Design Services at JZ Marketing

At JZMarketing is a full-service Digital Marketing Agency on the island of Aruba, we’re constantly looking at ways to upgrade our technologies and capabilities. Today we’re highlighting what we can do for your business with video production projects that include drone video footage and animation videos, making use of Google 360-degree Photography and graphic design, and also animated …


How to Market Your Caribbean Lodging Business

Marketing for Hotel, Condo, Apartments and more You’re the proud owner of a Caribbean lodging business, whether it’s Aruba, Bonaire, Curaçao, St. Maarten, St. Eustatius or Saba in the Dutch Caribbean. When you got into the business, did you think it would be easy since the Caribbean is such a popular destination that takes in …


The Right Website for Your Business

How to Build an awesome website for my Business in The Caribbean  Do you have the right website for your business? Many businesses still think of websites as a kind of online “placeholder” that just shows they exist. At JZ Marketing, we understand that a business website is so much more than that. It’s an …


Why Inbound Marketing Strategies Beat Outbound Every Time

Inbound Marketing for Marketing agencies Some people have been saying that the whole debate about inbound marketing strategies versus outbound marketing is pointless. They point out that it’s not consumers who think in terms of inbound versus outbound, only marketers. They also like to say that truly customer-centric marketing is “media agnostic.” These naysayers do …


The Beauty of Digital & Inbound Marketing

Digital Marketing and Inbound marketing today Although it’s been only recently that inbound marketing has become a huge buzzword in the 21st Century and the digital era, the ideas behind it have been kicking around for a surprisingly long time. In fact, it can be traced all the way back to the 1850s when Cyrus …