Each year the eAruba Business Seminar presents a full day of keynote speakers and panel discussions all focused on business marketing. This year the content is focused on how to tell a company’s brand story through various digital marketing channels such as social media platforms, how to make the most of social media marketing, and leveraging data-driven analytics into digital marketing results. As an annual event, the eAruba Seminar gets all kinds of companies thinking about their business marketing efforts, both online and offline, and how to recalibrate their efforts for maximum business impacts. For many companies, bringing new energy and focus to their marketing strategies and plans is a welcome effect, but it can also lead many to feel overwhelmed by the sheer number and complexity of everything they couldbe doing – if only they had the time and expertise to put into it. The good news is that you don’t have to go it alone! JZ Marketing and Communicationsis full-service international marketing agency serving Aruba, the Caribbean and beyond with an array of marketing services and solutions that get results!
eAruba Business Seminar Emphasizes Social Media Marketing
Not surprisingly, the eAruba Business Seminar puts social media marketing front and center in the content it presents each year. Why so much focus on social media marketing? The answer is simple: You can reach a LOT of people through it! Check out these statistics:
Given the sheer number of people using social media, it would be a grave mistake not to make the most of social media marketing for your company. There’s a lot to be said for a consistent presence of your brand in social media. Sounds easy enough, right? But it’s not! This is the myth that many businesses need to dispel. After experiencing how easy it is to connect with family and friends and long-lost schoolmates on social media, they might think marketing their business through social media will be just as easy. Then when it comes down to actually doing it, they quickly become frustrated and overwhelmed, for a number of reasons.
Effective Social Media Marketing Takes Time and Expertise
One takeaway we often hear about the eAruba Business Seminar is that a lot of the people and companies attending gain a new appreciation for the complexity of social media marketing. The first thing you run up against are all the different choices of social media marketing platforms. You’ve got Facebook, Twitter, Instagram, Pinterest, Google+, WhatsApp, LinkedIn, Snapchat, YouTube, and the list goes on…and on…and on. Do you need to be on all of them? That would be great, but only if you have unlimited time and resources to put into it! Since that’s not the case for most companies, you have to be strategicabout your efforts. Which one, two or three platforms are the best choices for your company? Where are your existing and potential customers spending most of their social media time? These are the kinds of questions you have to answer in order to start making decisions about where to put your social marketing efforts.
Then there’s the actual content of social media postings. Every platform is best leveraged for results with high-quality photos, videos and designed graphics. Plain text simply isn’t going to get the results you’re looking for. Social media users need eye-catching visuals to draw them in. Graphic design skills an absolutely critical aspect of effective social media marketing. If you are not a graphic designer or don’t have one among your company’s employees, you will not be able to make the most of social media marketing. JZ Marketing and Communications offers incredible graphic design servicesto meet all your social media marketing needs for high-impact visuals.
Another aspect of social media marketing content is the writing. If you’re not a professional content writer, once again your social media marketing efforts will be less effective than they otherwise could be, especially when you throw in the all-important hashtag aspect of the written content. Most companies that need to be doing more social media marketing don’t have a written content specialist in-house. But when you work with JZ Marketing and Communications, you do get a written content specialist devoted to writing the content your company needs for social media marketing success.
But there’s even more that goes into effective social media marketing – creating special events, running promotions, sales and deals, producing and using high-quality video content, and more. You can see why many companies quickly become overwhelmed and frustrated when they try to do social media marketing on their own.
The Solution to Your Social Media Marketing Needs: JZ Marketing!
JZ Marketing and Communications offers a great deal of flexibility in helping your company select a social media marketing packagethat will best match your needs and your budget. We’ll help you figure out which social media platforms will be the right ones for you, how many postings will be produced each week, and then design the visuals and write the content needed to establish a consistent, effective presence for your company in social media. And you’ll be surprised at just how affordable our services can be!
Many of the people who attend this year’s eAruba Business Seminar will walk away feeling a mix of emotions. On the one hand, they will be excited about what their company could achieve with social media marketing. On the other hand, however, they might also feel overwhelmed and even depressed knowing they don’t have the time or expertise to do it themselves. If that describes the way you feel about social media marketing, then your next step should be to book a FREE marketing consultationwith JZ Marketing so you can learn more about how you can be a more effective social media marketer! We’ll sit down with you in our offices at Orange Plaza in Aruba and talk about your needs and how they can be addressed. It just might be the best investment of time you make this year!