The eAruba Business Seminar Prioritizes Social Media Marketing

Each year the eAruba Business Seminar presents a full day of keynote speakers and panel discussions all focused on business marketing. This year the content is focused on how to tell a company’s brand story through various digital marketing channels such as social media platforms, how to make the most of social media marketing, and …


Caribbean Digital Marketing for Products and Services

Caribbean Marketing Agency with offices in Aruba At JZ Marketing & Communications, we spend a considerable amount of time each week making the rounds to visit current and prospective clients. This is always an eye-opening experience. What surprises us first is how many businesses in the island of Aruba have yet to get fully on board …


Measuring Social Media Campaigns for Marketing Success

Social Media Marketing in Aruba  You’ve probably heard the phrase what gets measured, gets done. There are many variations to this phrase, and while its origins remain a hotly debated topic, the variation I want to talk about today in relation to social media comes from management guru Peter Drucker: What gets measured gets improved. …


Social Media Marketing for the Legal Profession

Whey Social Media Marketing Matters for the Legal Profession Social media marketing for the legal profession in Aruba and the World may seem to many to be something of a paradox. Ever since Dick the Butcher exclaimed in Shakespeare’s Henry VI “The first thing we do, let’s kill all the lawyers,” the legal profession has never …


Inbound Marketing for Tax Advice Businesses

How to Use Inbound Marketing for Tax Advice Businesses The Challenges of Marketing a Tax Advice Business There are a significant number of challenges to marketing a tax advice business. Successful outbound marketing (advertising in the press and trade magazines) depends on your advertisement being seen by the right person at the right time, and …