Entries by jorgez

The eAruba Business Seminar Prioritizes Social Media Marketing

Each year the eAruba Business Seminar presents a full day of keynote speakers and panel discussions all focused on business marketing. This year the content is focused on how to tell a company’s brand story through various digital marketing channels such as social media platforms, how to make the most of social media marketing, and […]

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Video Production and Graphic Design Services at JZ Marketing

At JZMarketing is a full-service Digital Marketing Agency on the island of Aruba, we’re constantly looking at ways to upgrade our technologies and capabilities. Today we’re highlighting what we can do for your business with video production projects that include drone video footage and animation videos, making use of Google 360-degree Photography and graphic design, and also animated GIFs. Drone Footage for Better Video Production Services in […]

Caribbean Digital Marketing for Products and Services

Caribbean Marketing Agency with offices in Aruba At JZ Marketing & Communications, we spend a considerable amount of time each week making the rounds to visit current and prospective clients. This is always an eye-opening experience. What surprises us first is how many businesses in the island of Aruba have yet to get fully on board with digital marketing. […]

Transitioning to the Circular Economy – JZ Marketing

Circular Economy Presentation in Aruba When you live on an island the size of Aruba, you quickly realize how careful you have to be about how you treat the environment. It’s not a huge island, so you automatically have a sense you need to be careful about the choices you make and the waste you […]

Measuring Social Media Campaigns for Marketing Success

Social Media Marketing in Aruba  You’ve probably heard the phrase what gets measured, gets done. There are many variations to this phrase, and while its origins remain a hotly debated topic, the variation I want to talk about today in relation to social media comes from management guru Peter Drucker: What gets measured gets improved. And nowhere […]