Blog

5
Jun

The eAruba Business Seminar Prioritizes Social Media Marketing

Each year the eAruba Business Seminar presents a full day of keynote speakers and panel discussions all focused on business marketing. This year the content is focused on how to tell a company’s brand story through various digital marketing channels such as social media platforms, how to make the most of social media marketing, and …

20
Feb

Caribbean Businesses Need Professional Marketing Strategy Assistance

As we talk and work with more and more businesses in Aruba and throughout the Caribbean, it has become increasingly clear to us that too many entrepreneurs are trying to do everything themselves, which inevitably means some parts of the business go well while other parts suffer. And one of the things that tends to …

13
Dec

Google versus Facebook for Online Marketing – JZ Marketing

If you’re using social media to help market your business, you’re probably posting content to your Facebook business page. And you probably also pay at least some attention to search engine optimization (SEO) for your business website to make sure people can find it through Google search. But when it comes to spending some of …

1
Oct

Video Production and Graphic Design Services at JZ Marketing

At JZMarketing is a full-service Digital Marketing Agency on the island of Aruba, we’re constantly looking at ways to upgrade our technologies and capabilities. Today we’re highlighting what we can do for your business with video production projects that include drone video footage and animation videos, making use of Google 360-degree Photography and graphic design, and also animated …

1
Aug

Google Street View Trusted in Aruba and the Caribbean Islands

Looking for a digital marketing agency that offers Google Street View Trusted in Aruba or the Caribbean? If you want your business to be on the cutting edge of marketing itself online for your business in Aruba and The Caribbean , one venue you should be looking at is Google Street View Trusted (formerly called …

5
Jun

Caribbean Digital Marketing for Products and Services

Caribbean Marketing Agency with offices in Aruba At JZ Marketing & Communications, we spend a considerable amount of time each week making the rounds to visit current and prospective clients. This is always an eye-opening experience. What surprises us first is how many businesses in the island of Aruba have yet to get fully on board …

5
Apr

Transitioning to the Circular Economy – JZ Marketing

Circular Economy Presentation in Aruba When you live on an island the size of Aruba, you quickly realize how careful you have to be about how you treat the environment. It’s not a huge island, so you automatically have a sense you need to be careful about the choices you make and the waste you …

14
Feb

Measuring Social Media Campaigns for Marketing Success

Social Media Marketing in Aruba  You’ve probably heard the phrase what gets measured, gets done. There are many variations to this phrase, and while its origins remain a hotly debated topic, the variation I want to talk about today in relation to social media comes from management guru Peter Drucker: What gets measured gets improved. …

13
Jan

Facebook Live Video and Video Production Hot trends this New Year

Facebook Live and Video is the direction to go for your Marketing in Aruba and The World Happy New Year from Aruba, now that the New Year is well underway, it’s time to take a look at what many are predicting could be the hottest inbound marketing trend of 2017: Live video inbound marketing. This one …

24
Dec

Inbound Marketing Blogging Best Practices

Digital Content Marketing for your business in the Caribbean Blogging for a Business is very different from personal or media blogging. After all, the point of business blogging isn’t just to “put yourself out there” but to actually grow your business by drawing in new customers and retaining current customers. Because of this, inbound marketing …

20
Nov

The Art of the Compounding Blog Post

The inbound marketing landscape is constantly changing, and it can be hard for small businesses to find the time to keep up with the latest developments. At JZ Marketing and Communications, we keep up with the trends so our clients don’t have to. Our latest efforts are focused on making sure we’re up-to-speed on the …

28
Oct

How to Market Your Caribbean Lodging Business

Marketing for Hotel, Condo, Apartments and more You’re the proud owner of a Caribbean lodging business, whether it’s Aruba, Bonaire, Curaçao, St. Maarten, St. Eustatius or Saba in the Dutch Caribbean. When you got into the business, did you think it would be easy since the Caribbean is such a popular destination that takes in …

28
Oct

The Right Website for Your Business

How to Build an awesome website for my Business in The Caribbean  Do you have the right website for your business? Many businesses still think of websites as a kind of online “placeholder” that just shows they exist. At JZ Marketing, we understand that a business website is so much more than that. It’s an …

2
Sep

Why Inbound Marketing Strategies Beat Outbound Every Time

Inbound Marketing for Marketing agencies Some people have been saying that the whole debate about inbound marketing strategies versus outbound marketing is pointless. They point out that it’s not consumers who think in terms of inbound versus outbound, only marketers. They also like to say that truly customer-centric marketing is “media agnostic.” These naysayers do …

4
Aug

The Beauty of Digital & Inbound Marketing

Digital Marketing and Inbound marketing today Although it’s been only recently that inbound marketing has become a huge buzzword in the 21st Century and the digital era, the ideas behind it have been kicking around for a surprisingly long time. In fact, it can be traced all the way back to the 1850s when Cyrus …

6
Jan

A Professional Touch: Website Design Aruba

Caribbean Professional Web Design Agency  The island of Aruba well known for its prestigious beaches and all-year-round perfect weather, but what many don’t know is that it also has the Best Web Designer in the Caribbean: Website Design Aruba. JZ Marketing & Communications inbound Local Digital Marketing Agency introduces to the Caribbean and Aruba Website Design …

20
Jan

Why Video Animation is Hot

Why are animation videos for websites such a great marketing tool? Last month we published an article on our blog which showed how, by placing a video on your business website, your online marketing could become 74,285 times more efficient. We also mentioned that your video should create a user experience that cannot be duplicated …

30
Nov

How to Increase Casino Traffic

How Casinos in Aruba and the Caribbean can benefit from Digital Marketing If you are trying to attract more customers and increase casino traffic to your location, an SEO and inbound marketing strategy might not be the first thing you would think of. After all, casinos are more of a “local” entertainment facility, and very …

28
Nov

Social Media Marketing for the Legal Profession

Whey Social Media Marketing Matters for the Legal Profession Social media marketing for the legal profession in Aruba and the World may seem to many to be something of a paradox. Ever since Dick the Butcher exclaimed in Shakespeare’s Henry VI “The first thing we do, let’s kill all the lawyers,” the legal profession has never …

22
Oct

Planning a Web Shop store for your business in Aruba and the Caribbean

Planning a Web Shop for an eCommerce Business  A Few Facts about eCommerce in NL and the world According to the Centraal Bureau voor de Statistiek, eCommerce in the Netherlands is thriving. Four out of five Dutch households with an Internet connection purchased goods or services online last year and, with the volume of online …

15
Oct

Corporate Web Design – JZ Marketing and Communications

Professional website for your Business Corporate web design for companies involves more than just a few well-chosen pictures placed at the top of a web page and, if you are planning a new business website, you need to think ahead about all the features and functions you would like visitors to your website to see. ...
10
Oct

Inbound Marketing for Real Estate Companies

The Biggest Shop Window in the World! The importance of inbound marketing for real estate companies cannot be underestimated. The widespread availability of the Internet has resulted in house buyers searching online for properties before they do anything else, and consequently vendors are looking out for real estate companies who have the best website design ...
4
Oct

Insurance Companies Need Inbound Marketing to Increase Sales

Insurance companies in Aruba and around the WORLD need inbound marketing We want to make sure everyone understands how insurance companies need marketing agencies to create inbound marketing to increase sales. According to the inbound marketing software platform Hubspot, people use search engines (Google, Bing, Yahoo etc.) and social media channels more than half the …

27
Sep

Inbound Marketing for Tax Advice Businesses

How to Use Inbound Marketing for Tax Advice Businesses The Challenges of Marketing a Tax Advice Business There are a significant number of challenges to marketing a tax advice business. Successful outbound marketing (advertising in the press and trade magazines) depends on your advertisement being seen by the right person at the right time, and …

24
Sep

Customer Retention Boosts Inbound Marketing Success

Your Inbound marketing has been a success, but did you know that customer retention boosts inbound marketing success? Now you have a database of happy and satisfied customers who have enjoyed a good experience with your product or service and who are now promoting your business in their social circles through word of mouth marketing. …