Your company’s website is regarded as a living thing on the World Wide Web. Once you make an update on Aruba activities, for example, it automatically interacts with the people visiting it and with different search engines. On the other hand, a dormant website is regarded by search engines as something “dead,” incapable of contributing something new to the virtual world.
The good news is if you just frequently update your website with fresh, quality, and unique content, search engines will love it and will consequently help you rank better in searches.
In this regard, it is highly important to keep the content of your website up to date and of good quality.
People Rely on Google
When looking for service providers offering Aruba activities, first-time visitors or people who are foreign to the place will most likely rely solely on the information they’ll get from the internet. Also, more often than not, these people click sites which appear on the first page of Google or any other search engine search results.
If you don’t provide quality content and if you don’t update the content of your website more frequently, the tendency is you will fall farther away from the first few pages of search engine search results. If this happens, it will be extremely difficult to drive traffic to your website, thus, also tough to convert website visits into business.
Importance of Fresh Content
According to the book entitled “Advances in Computers: Improving the Web,” not all fresh content automatically means frequent indexing, though. However, the more frequent you post fresh articles, downloads, and web pages, the more likely a certain search engine will look at your website. If search engines visit your site more frequently then, the higher the chance for you to improve your ranking.
These search engines usually utilize bots to scan the World Wide Web for websites. After scanning, these bots will “index” sites according to the algorithms determined by the search engines.
Remember, it is always quality over quantity. If you update your website frequently but you post low-quality content and you stuff articles with keywords, you will be sanctioned.
Advantages of Using Keywords
According to a study conducted by Usability.gov, when you add new articles to your website, you also provide your site with more chances to contain more keywords. The advantage of using keywords is that they are ranked high on the algorithm chart so you will place better in site indexing and ranking. Furthermore, if you add blogs, you can optimize the same by adding keywords that can draw more visitors into your site.
For example, if you run a company website which provides services for Aruba activities and you update your site content five times a week with fresh and unique content, you can put the focus of the article on different aspects of visit to Aruba activities, such as “fun activities in Aruba” or “kayaking tours in Aruba.”
Every time you add new content, you also add productive keywords so that Google and other search engines will recognize your website as a site where online searchers can take a look and refer to for information regarding specific activities that can be done in Aruba.
If you constantly provide your online audience with high- quality content, they will become faithful to you and your site. This result has been revealed in the Social Media Toolkit released by CDC. Furthermore, that same toolkit asserted that once you gather a number of loyal followers, you will have a better chance to compete with the major industry players.
If somebody visits your site looking for Aruba activities and reads the content you last updated in the year 2011, do you think they will continue reading? They will definitely not business with somebody who never bothered to keep his business alive, active, and relevant.