Why Inbound Marketing Strategies Beat Outbound Every Time

Some people have been saying that the whole debate about inbound marketing strategies versus outbound marketing is pointless. They point out that it’s not consumers who think in terms of inbound versus outbound, only marketers. They also like to say that truly customer-centric marketing is “media agnostic.” These naysayers do have a point. Yes, it …


The Beauty of Inbound Marketing

Although it’s been only recently that inbound marketing has become a huge buzzword in the 21st Century and the digital era, the ideas behind it have been kicking around for a surprisingly long time. In fact, it can be traced all the way back to the 1850s when Cyrus Hall McCormick was trying to figure …


Why Video Animation is Hot

Why are animation videos for websites such a great marketing tool? Last month we published an article on our blog which showed how, by placing a video on your business website, your online marketing could become 74,285 times more efficient. We also mentioned that your video should create a user experience that cannot be duplicated …


How to Increase Casino Traffic

How Casinos can benefit from Marketing in the Global Marketplace If you are trying to attract more customers and increase casino traffic to your location, an SEO and inbound marketing strategy might not be the first thing you would think of. After all, casinos are more of a “local” entertainment facility, and very few people …


Social Media Marketing for the Legal Profession

Whey Social Media Marketing Matters for the Legal Profession Would You Be a Friend to a Solicitor? Social media marketing for the legal profession may seem to many to be something of a paradox. Ever since Dick the Butcher exclaimed in Shakespeare’s Henry VI “The first thing we do, let’s kill all the lawyers,” the …


Planning a Web Shop for eCommerce

Planning a Web Shop for an eCommerce Business  A Few Facts about eCommerce in the Netherlands According to the Centraal Bureau voor de Statistiek, eCommerce in the Netherlands is thriving. Four out of five Dutch households with an Internet connection purchased goods or services online last year and, with the volume of online sales growing …

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