Google versus Facebook for Online Marketing – JZ Marketing

If you’re using social media to help market your business, you’re probably posting content to your Facebook business page. And you probably also pay at least some attention to search engine optimization (SEO) for your business website to make sure people can find it through Google search. But when it comes to spending some of …


Google Street View Trusted in Aruba and the Caribbean Islands

Looking for a digital marketing agency that offers Google Street View Trusted in Aruba or the Caribbean? If you want your business to be on the cutting edge of marketing itself online for your business in Aruba and The Caribbean , one venue you should be looking at is Google Street View Trusted (formerly called …


Why Inbound Marketing Strategies Beat Outbound Every Time

Inbound Marketing for Marketing agencies Some people have been saying that the whole debate about inbound marketing strategies versus outbound marketing is pointless. They point out that it’s not consumers who think in terms of inbound versus outbound, only marketers. They also like to say that truly customer-centric marketing is “media agnostic.” These naysayers do …


The Beauty of Digital & Inbound Marketing

Digital Marketing and Inbound marketing today Although it’s been only recently that inbound marketing has become a huge buzzword in the 21st Century and the digital era, the ideas behind it have been kicking around for a surprisingly long time. In fact, it can be traced all the way back to the 1850s when Cyrus …


Why Video Animation is Hot

Why are animation videos for websites such a great marketing tool? Last month we published an article on our blog which showed how, by placing a video on your business website, your online marketing could become 74,285 times more efficient. We also mentioned that your video should create a user experience that cannot be duplicated …


How to Increase Casino Traffic

How Casinos in Aruba and the Caribbean can benefit from Digital Marketing If you are trying to attract more customers and increase casino traffic to your location, an SEO and inbound marketing strategy might not be the first thing you would think of. After all, casinos are more of a “local” entertainment facility, and very …


Social Media Marketing for the Legal Profession

Whey Social Media Marketing Matters for the Legal Profession Social media marketing for the legal profession in Aruba and the World may seem to many to be something of a paradox. Ever since Dick the Butcher exclaimed in Shakespeare’s Henry VI “The first thing we do, let’s kill all the lawyers,” the legal profession has never …


Planning a Web Shop store for your business in Aruba and the Caribbean

Planning a Web Shop for an eCommerce Business  A Few Facts about eCommerce in NL and the world According to the Centraal Bureau voor de Statistiek, eCommerce in the Netherlands is thriving. Four out of five Dutch households with an Internet connection purchased goods or services online last year and, with the volume of online …


Corporate Web Design – JZ Marketing and Communications

Professional website for your Business Corporate web design for companies involves more than just a few well-chosen pictures placed at the top of a web page and, if you are planning a new business website, you need to think ahead about all the features and functions you would like visitors to your website to see. ...

Insurance Companies Need Inbound Marketing to Increase Sales

Insurance companies in Aruba and around the WORLD need inbound marketing We want to make sure everyone understands how insurance companies need marketing agencies to create inbound marketing to increase sales. According to the inbound marketing software platform Hubspot, people use search engines (Google, Bing, Yahoo etc.) and social media channels more than half the …


Inbound Marketing for Tax Advice Businesses

How to Use Inbound Marketing for Tax Advice Businesses The Challenges of Marketing a Tax Advice Business There are a significant number of challenges to marketing a tax advice business. Successful outbound marketing (advertising in the press and trade magazines) depends on your advertisement being seen by the right person at the right time, and …


Customer Retention Boosts Inbound Marketing Success

Your Inbound marketing has been a success, but did you know that customer retention boosts inbound marketing success? Now you have a database of happy and satisfied customers who have enjoyed a good experience with your product or service and who are now promoting your business in their social circles through word of mouth marketing. …