Category blog

28
Oct

How to Market Your Caribbean Lodging Business

You’re the proud owner of a Caribbean lodging business, whether it’s Aruba, Bonaire, Curaçao, St. Maarten, St. Eustatius or Saba in the Dutch Caribbean. When you got into the business, did you think it would be easy since the Caribbean is such a popular destination that takes in millions of visitors every year? If so, …

28
Oct

The Right Website for Your Business

Do you have the right website for your business? Many businesses still think of websites as a kind of online “placeholder” that just shows they exist. At JZ Marketing, we understand that a business website is so much more than that. It’s an absolutely critical element of your inbound marketing efforts. It has to be …

2
Sep

Why Inbound Marketing Strategies Beat Outbound Every Time

Some people have been saying that the whole debate about inbound marketing strategies versus outbound marketing is pointless. They point out that it’s not consumers who think in terms of inbound versus outbound, only marketers. They also like to say that truly customer-centric marketing is “media agnostic.” These naysayers do have a point. Yes, it …

4
Aug

The Beauty of Inbound Marketing

Although it’s been only recently that inbound marketing has become a huge buzzword in the 21st Century and the digital era, the ideas behind it have been kicking around for a surprisingly long time. In fact, it can be traced all the way back to the 1850s when Cyrus Hall McCormick was trying to figure …

6
Jan

A Professional Touch: Website Design Aruba

The island of Aruba well known for its prestigious beaches and all-year-round perfect weather, but what many don’t know is that it also has the best web designer in the Caribbean: Website Design Aruba. JZ Marketing & Communications inbound marketing agency introduces to the Caribbean and Aruba Website Design Aruba, one professional all-in-one web designer agency …

20
Jan

Why Video Animation is Hot

Why are animation videos for websites such a great marketing tool? Last month we published an article on our blog which showed how, by placing a video on your business website, your online marketing could become 74,285 times more efficient. We also mentioned that your video should create a user experience that cannot be duplicated …

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