Caribbean Digital Marketing for Products and Services

At JZ Marketing and Communications, we spend a considerable amount of time each week making the rounds to visit current and prospective clients. This is always an eye-opening experience. What surprises us first is how many businesses in Aruba have yet to get fully on board with digital marketing. The second thing that surprises us …


Transitioning to the Circular Economy – JZ Marketing

When you live on an island the size of Aruba, you quickly realize how careful you have to be about how you treat the environment. It’s not a huge island, so you automatically have a sense you need to be careful about the choices you make and the waste you generate from day to day. …


Measuring Social Media Campaigns for Marketing Success

You’ve probably heard the phrase what gets measured, gets done. There are many variations to this phrase, and while its origins remain a hotly debated topic, the variation I want to talk about today in relation to social media comes from management guru Peter Drucker: What gets measured gets improved. And nowhere is this truer …


Hot Trend for 2017: Live Video Inbound Marketing

Now that the New Year is well underway, it’s time to take a look at what many are predicting could be the hottest inbound marketing trend of 2017: Live video inbound marketing. This one is rising fast, so it’s important for companies to move quickly if you want to stay on the leading edge of …


Inbound Marketing Blogging Best Practices

Blogging for a business is very different from personal or media blogging. After all, the point of business blogging isn’t just to “put yourself out there” but to actually grow your business by drawing in new customers and retaining current customers. Because of this, inbound marketing blogging best practices are somewhat different than those for …


The Art of the Compounding Blog Post

The inbound marketing landscape is constantly changing, and it can be hard for small businesses to find the time to keep up with the latest developments. At JZ Marketing and Communications, we keep up with the trends so our clients don’t have to. Our latest efforts are focused on making sure we’re up-to-speed on the …

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